A beard built for two.
Ah, Summer. When a man or woman’s fancy turns to two things: Nibblers, and adventure.
So when it came to creating a digital experience, we knew we wanted to celebrate both—utilizing the on-the-go snackability of Nibblers, in a format that showed users just how far their golden-fried goodness could go.
And so, we created the Nibblers Road Trip: A choose-your-own-adventure style video series that puts you in driver’s seat.
Our only limit? Our imaginations.
And also the budget.
But, by combining the infinite options of stock video with expert animation, we were able to craft a story that traveled across every major White Castle market, while also delivering the brand’s message in fun, surprising ways.
And at the end? Users were served up a coupon, rewarding them for their journey, and supplying them with all the Nibblers they’d need to keep their own adventure going.